When we met Laura Mae and Moriah, the co-founders of Spark, it was clear that they had the right background to transform a market 90% dominated by physical products. Moriah, a prominent creator in the space, noticed that two thirds of her >7m audience who are regularly creating digital content were severely underserved and craving inspiring, social, and guided creation with intuitive tools that help transform their ideas to reality. Spark's goal is to transform the traditionally offline, $44b Arts & Craft market to better address the growing consumer demand for digital, creator-guided, and socially-integrated experiences.