While tabletop gaming has traditionally been an activity that requires friend groups to gather in a centralized location, Role has created an authentic digital experience for RPG fans to convene online. It is critically important that Role’s product design stays true to the ethos of tabletop gaming, as they are not trying to convert RPG titles into video games. Rather, the offering enables meaningful social experiences through a group video chat feature, standardized format for running RPG games, profile features that track the games a user is playing, and more.