This week, Newzoo published a consumer research piece into a few of the top esports titles across 12 markets in North America and Europe. According to Newzoo, the esports audience worldwide will reach 443M this year, made up of 197M enthusiasts (more than 1x/mo engagement) and 245M occasional viewers (1x/mo or less). Below are the takeaways I found the most interesting in each:
Franchise Fans: Players & Viewers
China: Demographics and their Preferences
Fortnite viewership has not been affected by Ninja leaving Twitch for Mixer (121k average viewers in July compared to 126k so far in August). Ninja may have amassed 2M subs (free, no credit card up front) but Fortnite viewers, instead of leaving Twitch for Mixer, are leaving Ninja for other Twitch streamers.
In July, TimTheTatman and Dr Lupo, two of the most popular Fortnite streamers on Twitch, had average viewership metrics of 19k and 7k, respectively. In August, their numbers are up to 31k and 11k, respectively. Ninja may be cashing in (rumored $50-100M deal), but it doesn’t look like Twitch should be too worried.
Looking at HitmarkerJobs, a prominent esports job posting website, we did a quick analysis of the ~1,300 active job listings and bucketed them into a few categories to produce the below chart and takeaways: