How to Raise Capital for Your B2B Tech Business (Full Guide)

How to raise capital for your B2B tech business isn't something you can just improvise. 

You can be building SaaS, enterprise infrastructure, or gaming-focused B2B platforms and still need a strategic, step-by-step plan.

It's no secret that venture capital firms are highly selective, and competition is fierce.

In Konvoy, our thesis involves deep tech, gaming, and more, and we build several guides for founders.

This guide is no different and walks you through every stage of raising capital for your B2B tech business using insights.

Why Raising Capital for a B2B Tech Startup Is Different From Other Business Models

Raising money for a B2B tech startup is different from raising funds for consumer apps or gaming studios.

While consumer apps focus on quick user adoption and low-cost marketing, B2B companies often have longer sales processes, more stringent checking procedures, and additional compliance steps. 

This is why enterprise apps created by B2B tech startups typically have high customer lifetime value, low churn rates, scalable contracts, and strong competitive advantages.

Investors want to see technical details, security features, and integration capabilities rather than just brand popularity.

In the end, raising capital for B2B (especially B2B2B infrastructure) needs a more rational, metric-driven approach compared to gaming or consumer businesses.

How to Raise Capital for Your B2B Tech Business: Step-by-Step

To raise capital, you need a clear plan that starts with small steps and gradually moves to bigger ones. 

Let’s explore the path we recommend.

Step 1: Are you ready? 

Before speaking to any investor, you need to be prepared. 

B2B investors look for clear evidence:

• Product-Market Fit

Are customers just using your product, or do they love it? Check renewals, early contracts, and feedback.

• Predictable revenue

Investors prefer subscription models (like SaaS). 

They want to see steady month-over-month growth, low customer loss, high retention, and opportunities for customers to spend more with you.

• Strong team

In early stages, investors often trust the team over the product. 

Is your founding team experienced, strong, and committed?

• Scalability

Can you grow quickly without raising costs at the same rate? 

• Market size

You need to show that your target market is, whether enterprise, blockchain, or a specific niche like AI operations or indie games. 

Step 2: What are your funding needs?

You have several options for funding. Make sure to choose the right one:

• Bootstrapping

This means funding growth with your own revenue. It works best if your customer acquisition cost is low and you see quick returns.

• Angel Investors

These individuals usually invest small amounts ($250K-$1M). 

They tend to be friendly to founders, willing to take risks, and can provide useful advice.

• Venture Capital

This is the main route for growing B2B tech. 

You'll need VC funds for long research and development times, rapid enterprise sales expansion, or significant international growth.

• Private Equity

Once you have steady revenue, private equity is an option. 

They focus on stable growth rather than high-risk ventures.

Step 3: Identify your funding stage

Where do you stand on the VC path? 

• Pre-Seed & Seed ($250K-$3M): You're testing your idea, building your MVP, and finding product-market fit. 

• Series A ($2M-$15M): Here, investors want proof. They look for repeatable sales, strong initial PMF, and a solid, data-backed revenue plan.

• Series B ($10M-$50M+): It's time to scale. You're aggressively increasing engineering, sales, and marketing. 

• Series C and Beyond: This stage is for market leaders with clear potential for global expansion. 

We highly recommend reading our full funding stages guide. 

Step 4: Prepare your pitch deck

Your pitch deck is essential. It should be concise, data-driven, and clearly convey your story. 

Ensure you cover:

• What major problem do you solve?
• How does your product work?
• Is this business big enough?
• How do you make money?
• Show the proof (ARR/MRR, churn, NRR, CAC payback)
• Why is your team the right one? 

Step 5: Create a targeted investor list

Avoid sending generic requests to VCs. 

You need to find funds that specialize in B2B tech:

• Look for funds with clear interests in SaaS, enterprise security, developer tools. 

• AI/automation, or cloud infrastructure.

• Review their portfolio. Have they invested in similar companies?

• Do they align your company with investors who understand your industry?

Step 6 & 7: Master outreach and meetings

Getting meetings is challenging, but succeeding in them is even harder.

The best way to connect is through a warm introduction from an advisor, another portfolio founder, or someone the VC trusts.

If you must, send cold emails with 3–4 sentences, including key metrics and one unique market insight.

Once you nail a meeting, keep your presentation to 10–12 minutes. Then, focus on metrics, be honest about challenges, and show your expertise. Integrity builds trust.

Step 8 & 9: Prepare for scrutiny and terms

If you’re this far, investors are serious. Get ready for:

• Due diligence: They will thoroughly examine your business. 

• Financials: Cash burn, profit and loss statements, and forecasting accuracy.

• Legal: Capitalization table, IP ownership, and customer contracts.

• Tech: Scalability, architecture diagrams, and security protocols.

• Sales: Win rates, pipeline efficiency, and enterprise renewals.

• Term Sheets: Here is best to get legal advice to review key clauses like valuation, equity percentage, board seats, and liquidation preferences. 

Step 10: Execute with discipline after closing

Once you receive funding, the real work begins.

FAQs About Raising Capital for a B2B Tech Business

1. What is raising capital?

Raising capital means finding money to support your tech business. 

This money helps you grow, create products, and reach more customers.

2. Why do I need capital?

You need capital to pay for expenses such as salaries, technology, and marketing. Having enough funds helps your business operate smoothly.

3. How to raise capital for your B2B tech business?

To raise capital for a B2B tech business, focus on clear metrics showing your business traction, reliable revenue, and the return on investment for your customers. 

Next, find investors who specialize in areas like B2B, enterprise SaaS, DevTools, AI infrastructure, or B2B2B models. 

Traditional consumer or gaming investors may not be the right fit for your metrics.

4. How do I know if my B2B tech company is ready to raise capital?

You are ready when you have early traction, a verified problem, consistent growth signs, and revenue potential.

5. What is the best funding stage for B2B tech startups?

Most B2B companies raise capital at the seed or Series A stage, depending on how developed their product is and their revenue. 

6. What do VCs look for in B2B tech?

They look for predictability, strong metrics, loyal customers, secure technology, and a scalable model.

7. How long does fundraising take?

According to statistics, most fundraising rounds take 3–6 months, based on investor interest and the complexity of due diligence.

8. Does Konvoy invest in B2B tech?

Yes, Konvoy invests in technologies and infrastructure that drive the future of gaming and digital interaction, including B2B tools for studios, developers, and enterprise operations.

In Summary

Raising capital for a B2B tech startup can take time, but having a clear plan can help you see progress.

What should you do?

Start by proving that your product fits the market. 

Show strong engagement from early users and demonstrate that your business model can grow.

If you are getting ready to raise funds and want to know what venture capitalists are really looking for, Konvoy’s newsletter can help.