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Jul 3, 2026
The sport America ignored for a century is now the one it can't stop watching
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The game that most closely resembles what we watch today was born in England. During the Middle Ages, chaotic "mob football" was played across British villages as a violent free-for-all between towns with no fixed rules. It was banned by King Edward II in 1314 for being too dangerous. The game survived underground and returned as English public schools began formalizing it in the 19th century. The critical breakthrough came in Sheffield, England, in 1857, when Nathaniel Creswick and William Prest founded Sheffield FC, the world's oldest football club, and codified the first standardized rules of the game, introducing concepts like the corner kick, throw-in, free kick, and the crossbar.
The London-based Football Association was formed on October 26, 1863, and Ebenezer Cobb Morley, known as the "father of soccer," drafted the 13 Laws of the Game, formally separating association football from rugby by banning the use of hands. The first official match played under those rules was Barnes FC vs. Richmond FC on December 19, 1863. Final score: 0-0. The sport spread through the British Empire, arrived in Germany around 1874, and reached America through European immigrants in the late 19th century. The word "soccer" itself is an English abbreviation, a shortening of "association," coined by Oxford students who called it "asoccer" before trimming it further.
In 1930, a French football administrator named Jules Rimet had a simple but audacious idea: gather the world's best national teams in one place and crown a champion. Thirteen nations answered the call, traveling to Montevideo, Uruguay, for the inaugural FIFA World Cup. Uruguay, the host nation and reigning Olympic champion, defeated Argentina 4-2 in the final. A tradition was born.
The tournament has been held every four years since, with the sole interruptions in 1942 and 1946 due to World War II. Over nine decades, the World Cup has grown from that intimate 13-team gathering into the largest single-sport event on earth. The 2026 edition features 48 teams, 104 matches, and three host nations. The reigning champions heading into 2026 are Argentina, who claimed their third title at the 2022 World Cup in Qatar by defeating France in a dramatic final.
Most Americans assume soccer is a newcomer to U.S. culture. It is not. The modern game arrived on American shores during the 1850s, carried by Scottish, Irish, German, and Italian immigrants who settled in New Orleans and the industrial Northeast. Towns like Fall River, Massachusetts, and Bethlehem, Pennsylvania, became early soccer hubs where factory and mill workers played matches on weekends. By 1913, the United States Football Association (later renamed U.S. Soccer) had been founded and was affiliated with FIFA, making it one of the world's first national associations.
The American Soccer League, formed in 1921, represented the first serious attempt at professional soccer in the country. That league was gutted by the Great Depression while college-backed American football gained institutional strength through university programs and military funding during World War II. A brief romance reignited in the 1970s when the North American Soccer League brought aging superstars like Pelé, Franz Beckenbauer, and Johan Cruyff to American stadiums, generating real excitement before collapsing in 1984 when team finances crumbled under over-inflated contracts. Soccer was back on the sidelines. Then FIFA made a calculated bet that would change everything.

In 1988, FIFA controversially awarded the United States the right to host the 1994 World Cup, with one condition: America had to launch a new professional league. The gamble paid off spectacularly. The 1994 tournament broke global attendance records, drawing an average of 68,991 fans per match, a World Cup record that still stands today. For millions of Americans who had never followed the sport, it was a first real encounter with the beautiful game at its highest level.
Two years later, in 1996, Major League Soccer was born, fulfilling the promise made to FIFA. The league started modestly, with ten teams, sparse attendance, and significant financial losses in the early years, but it built steadily. Today, MLS boasts 30 teams across the U.S. and Canada. In 2024, MLS became the second-highest attended soccer league in the world with over 12.1 million fans through the turnstiles, trailing only England's Premier League. In 2025, MLS averaged 3.7 million gross live match viewers per week across streaming and linear platforms, a 29% increase over 2024.

Something measurable has been happening to the American sports landscape. Soccer has now overtaken baseball as the third most popular sport in the United States, behind only football and basketball, according to data analytics firm Ampere Analysis. The Economist reports that 1 in 10 Americans now name soccer as their favorite sport, with baseball at 9%. American football still dominates at 36%, but soccer's trajectory is unmistakable.
The numbers behind the fanbase reveal why this shift is structural, not just hype:
The fan profile skews younger, more diverse, and more female than any other major American sport. MLS fans are 20% Hispanic, 25% higher than the general population, and 32% are under age 34. The arrival of Lionel Messi at Inter Miami in 2023 was a cultural accelerant: his debut triggered a 173% surge in viewership compared to the tournament average. Messi joining Inter Miami is the equivalent of LeBron James joining a professional Spanish basketball team.
The Violence Premium: Soccer as the Outlier
The conventional wisdom has long been that American sports audiences prefer violence. Psychology research confirms that sports with higher physical violence correlate with higher popularity among U.S. fans, and CNN's coverage of the NFL put it plainly: "humans like to cheer violence" in the right context.
The American sporting imagination has long been drawn to gladiatorial spectacle: the bone-crunching hit, the hockey fight, the UFC knockout. Soccer, by contrast, is continuous, fluid, and low-scoring. It offers no commercial breaks, no instant replay stoppages, no timeouts. For decades, critics used this as Exhibit A for why soccer would never truly make it in America. Former NFL quarterback and Congressman Jack Kemp once called soccer a European socialist pastime, capturing the broader cultural resistance.
Soccer is winning anyway. The sport's growth in America has come not despite its lack of violence, but partly because of it. MLS has cultivated a family-friendly atmosphere that NFL stadiums have struggled to replicate, with designated supporters' sections for passionate fans and quieter family zones built specifically to attract parents and children. The sport's low barriers to entry have driven participation to grow 15.8% in a single year to 16.8 million players. It is now the third most popular sport for American kids ages 6-17, behind only basketball and baseball.
What's emerging is a nuanced challenge to the violence thesis. Soccer's growth suggests that the next generation of fans, driven by Gen Z and younger Millennials, is drawn to sport as community, culture, and global identity rather than purely as a vehicle for vicarious aggression. MLS research confirms its fans prioritize atmosphere and stadium experience over raw spectacle. The sport is also growing fastest among demographics historically underserved by football and hockey's core audience: Hispanic Americans, women, and younger fans. Soccer does have its own global history of fan violence, from the 1985 Heysel Stadium disaster to global ultras culture, but these incidents are largely absent from the American soccer experience. In the U.S. context, soccer occupies a distinct cultural lane: passionate enough to build community, peaceful enough to bring your kids.

The U.S. Men's National Team has made 12 World Cup appearances, with an all-time record of 11 wins, 8 losses, and 21 draws. The story is one of early promise, a long drought, a false dawn, and now what appears to be genuine hope.
The U.S. finished third at the inaugural 1930 World Cup, still the best result in team history. The high point came in 1950, when a collection of part-time amateurs listed as 500-to-1 underdogs stunned England 1-0 on Joe Gaetjens' glancing header. The win was so implausible that American newspapers initially dismissed the wire reports as printing errors.
The team failed to qualify for every World Cup from 1954 through 1986, a 36-year absence until finally qualifying in 1990. The revival came through necessity: with the 1994 World Cup awarded to the U.S., soccer's governing bodies pushed hard to rebuild the national team. The Americans qualified for the 1990 World Cup in Italy, ending the drought, though they lost all three group stage matches.
The 1994 home tournament gave the program credibility. The U.S. advanced past the group stage before losing 1-0 to eventual champions Brazil in the Round of 16. The 2002 World Cup in South Korea and Japan remains the high-water mark: a stunning 3-2 win over Portugal, a 2-0 thrashing of rival Mexico in the Round of 16 (their only knockout-stage victory in history up until this week), and a narrow quarterfinal loss to Germany. The 2010 edition produced Landon Donovan's legendary stoppage-time goal against Algeria, and 2014 saw goalkeeper Tim Howard set a World Cup record for saves in a single match against Belgium before bowing out in extra time.
Then came the gut punch. The U.S. failed to qualify for the 2018 World Cup, its first absence since 1986, forcing a full reckoning with player development and the pay-to-play youth pipeline.
As co-hosts alongside Canada and Mexico, the USMNT opened their home tournament with a 4-1 demolition of Paraguay, followed by a controlled win over Australia, before a 3-2 loss to an already-eliminated Türkiye. The U.S. topped Group D with 6 points, their best group stage performance in years, and now enters the knockout rounds with the most engaged American soccer fanbase in history watching at home. We also just won our first knockout game in the round of 32 teams against Bosnia and Herzegovina: 2-0. I will add that we also did so after Balogun, one of our star players, was unjustly given a red card and ejected from the game. The referee apparently was possessed with a case of lunacy, which will mean Balogun misses the next match against Belgium.